Privacy policy
This Privacy Policy describes how www.zardjewelry.com (the “Site”, “we”, “us”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.
Contact
If you have questions about this policy, want more information about our privacy practices, or would like to make a complaint, please contact us by email at info@zardjewelry.com or by mail:
ZARD Jewelry
150 S. Glenoaks Blvd #9236
Burbank, CA 91502
United States
Collecting Personal Information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support or leave a product review. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information”.
Device information
- Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
- Source of collection: collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
- Disclosure for a business purpose: shared with our processor Shopify, Google (Google Analytics and Google Ads), and Meta Platforms (Facebook and Instagram).
- Personal Information collected: version of web browser, IP address, time zone, cookie information, what pages or products you view, search terms, and how you interact with the Site.
Order information
- Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment, arrange for shipping, and provide you with invoices and order confirmations; to communicate with you; to screen our orders for potential risk or fraud; and, when in line with the preferences you have shared with us, to provide you with information or advertising relating to our products or services.
- Source of collection: collected from you.
- Disclosure for a business purpose: shared with our processor Shopify; our payment providers (Shopify Payments, Shop Pay, PayPal, Apple Pay, and Google Pay); and our shipping carrier, USPS.
- Personal Information collected: name, billing address, shipping address, payment information (payment card details are processed by our payment providers and are not stored by us), email address, and phone number.
Customer support and reviews
- Purpose of collection: to provide customer support, process returns, and collect and display product reviews.
- Source of collection: collected from you when you contact us or submit a review.
- Disclosure for a business purpose: shared with Shopify and with Judge.me, which powers product reviews on our Site.
- Personal Information collected: name, email address, order number, the content of your message or review, and any photos you choose to submit.
Minors
The Site is not intended for individuals under the age of 18. We do not intentionally collect Personal Information from children. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us at the address above to request deletion.
Sharing Personal Information
We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:
- We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
- We use Judge.me to collect and display product reviews: https://judge.me/privacy.
- We use Google Analytics and Google Ads for analytics and advertising: https://policies.google.com/privacy.
- We use Meta (Facebook and Instagram) tools for advertising: https://www.facebook.com/privacy/policy.
- We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.
We do not sell your Personal Information for money. Some of the sharing described in the “Behavioral Advertising” section may be considered a “sale” or “sharing” of Personal Information under California law; you can opt out at any time on our Your Privacy Choices page.
Behavioral Advertising
We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:
- We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy. You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
- We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners, Google and Meta. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).
For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
- Facebook and Instagram: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at https://optout.aboutads.info/.
Using Personal Information
We use your Personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, providing customer support, displaying product reviews, and keeping you up to date on new products, services, and offers. You can unsubscribe from marketing emails at any time using the link at the bottom of any email.
Retention
When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the “Your rights” section below.
Automatic decision-making
We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data. Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you. Services that include elements of automated decision-making include:
- Temporary blacklist of IP addresses associated with repeated failed transactions. This blacklist persists for a small number of hours.
- Temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist persists for a small number of days.
Your rights
California residents (CCPA/CPRA)
If you are a resident of California, you have the right to know what Personal Information we hold about you, to request a copy of it, to ask that it be corrected or deleted, and to opt out of the sale or sharing of your Personal Information. We will not discriminate against you for exercising these rights. To exercise them, email us at info@zardjewelry.com or use our Your Privacy Choices page. If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address above.
Residents of other U.S. states
Residents of states with comprehensive privacy laws may have similar rights to access, correct, delete, and port their Personal Information, and to opt out of targeted advertising. To exercise these rights, contact us at info@zardjewelry.com.
Residents of the European Economic Area and United Kingdom (GDPR)
We currently ship only within the United States. If you are nevertheless a resident of the EEA or UK and have shared Personal Information with us, you have the right to access, port, correct, update, or erase it. We process your Personal Information to perform our contract with you, to comply with our legal obligations, and for our legitimate interests. Your Personal Information will be processed and stored in the United States. To exercise your rights, contact us at info@zardjewelry.com.
Cookies
A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the Site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.
We use the following cookies to optimize your experience on our Site and to provide our services.
Cookies necessary for the functioning of the store
| Name | Function | Duration |
|---|---|---|
| _ab | Used in connection with access to admin. | 2y |
| _secure_session_id | Used in connection with navigation through a storefront. | 24h |
| _shopify_country | Used in connection with checkout. | session |
| _shopify_m | Used for managing customer privacy settings. | 1y |
| _shopify_tm | Used for managing customer privacy settings. | 30min |
| _shopify_tw | Used for managing customer privacy settings. | 2w |
| _storefront_u | Used to facilitate updating customer account information. | 1min |
| _tracking_consent | Tracking preferences. | 1y |
| c | Used in connection with checkout. | 1y |
| cart | Used in connection with shopping cart. | 2w |
| cart_currency | Used in connection with shopping cart. | 2w |
| cart_sig | Used in connection with checkout. | 2w |
| cart_ts | Used in connection with checkout. | 2w |
| cart_ver | Used in connection with shopping cart. | 2w |
| checkout | Used in connection with checkout. | 4w |
| checkout_token | Used in connection with checkout. | 1y |
| dynamic_checkout_shown_on_cart | Used in connection with checkout. | 30min |
| hide_shopify_pay_for_checkout | Used in connection with checkout. | session |
| keep_alive | Used in connection with buyer localization. | 2w |
| master_device_id | Used in connection with merchant login. | 2y |
| previous_step | Used in connection with checkout. | 1y |
| remember_me | Used in connection with checkout. | 1y |
| secure_customer_sig | Used in connection with customer login. | 20y |
| shopify_pay | Used in connection with checkout. | 1y |
| shopify_pay_redirect | Used in connection with checkout. | 30 minutes, 3w or 1y depending on value |
| storefront_digest | Used in connection with customer login. | 2y |
| tracked_start_checkout | Used in connection with checkout. | 1y |
| checkout_one_experiment | Used in connection with checkout. | session |
| checkout_session_lookup | Used in connection with checkout. | 3w |
| checkout_session_token_<token> | Used in connection with checkout. | 3w |
| identity-state | Used in connection with customer authentication. | 24h |
| identity-state-<token> | Used in connection with customer authentication. | 24h |
| identity_customer_account_number | Used in connection with customer authentication. | 12w |
Reporting and analytics
| Name | Function | Duration |
|---|---|---|
| _landing_page | Track landing pages. | 2w |
| _orig_referrer | Track landing pages. | 2w |
| _s | Shopify analytics. | 30min |
| _shopify_d | Shopify analytics. | session |
| _shopify_s | Shopify analytics. | 30min |
| _shopify_sa_p | Shopify analytics relating to marketing & referrals. | 30min |
| _shopify_sa_t | Shopify analytics relating to marketing & referrals. | 30min |
| _shopify_y | Shopify analytics. | 1y |
| _y | Shopify analytics. | 1y |
| _shopify_evids | Shopify analytics. | session |
| _shopify_ga | Shopify and Google Analytics. | session |
| customer_auth_provider | Shopify analytics. | session |
| customer_auth_session_created_at | Shopify analytics. | session |
| _ga, _ga_*, _gid | Google Analytics: distinguishes users and sessions. | up to 2y |
| _gcl_au | Google Ads conversion tracking. | 3 months |
Advertising
| Name | Function | Duration |
|---|---|---|
| _fbp | Meta Pixel: identifies browsers for advertising and analytics. | 3 months |
| _fbc | Meta Pixel: stores the last Facebook or Instagram ad click. | 3 months |
The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.
You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.
Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies, see your browser’s help file or sites such as www.allaboutcookies.org.
Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt out of certain uses of your information by these parties, please follow the instructions in the “Behavioral Advertising” section above.
Do Not Track
Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser. We do honor Global Privacy Control (GPC) signals as an opt-out of the sale or sharing of Personal Information where required by law.
Changes
We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
Complaints
As noted above, if you would like to make a complaint, please contact us by email or by mail using the details provided under “Contact” above. If you are not satisfied with our response, you have the right to lodge a complaint with the relevant data protection authority. California residents may contact the California Privacy Protection Agency at https://cppa.ca.gov.
Last updated: October 9, 2026
